Let’s say you’re bobbing in the ocean. Struggling to Breathe. Unable to catch your breath. Right now the most important thing in your life is air.
Suddenly, a hand reaches out and pulls you into a boat.
You can catch your breath. You are safe. You can relax. The pain is gone.
When we’re in pain, our brains are wired to make it stop no matter what, which is why taking an acid suppressing drug like a Proton Pump Inhibitor (PPI) feels like a breath of fresh air for someone suffering with heartburn.
But it can be a double-edged sword…
Did you know that recent research suggests that 50% of all of the 13.5 Billion dollars in PPI sales were unnecessary? And the worst part is, what if these unnecessary drugs used to treat your immediate pain were also causing long-term adverse effects on your health?
I know it sounds a bit ridiculous, but I promise it’s not science fiction. It’s really happening.
Getting Rid of Heartburn Is Such a Relief
Heartburn is a problem that 60% of adults in the US suffer with each year. And the TV ads, doctors, and friends tell us the solution is to pop acid suppressing pills like PPIs.
In 2009, as a country we spent 13.5 Billion dollars on these drugs.
Why? Because living with heartburn sucks. It makes eating unenjoyable, it ruins dates, it stops our work and it’s the last thing we want to feel after a hard day…
So when we’re offered a quick fix, approved from our doctors, it’s human nature to take it.
However, the heartburn and GERD problem isn’t being solved… these PPIs are just giving us temporary relief. [click to continue…]